Glo Air

An immersive explorative experience product launch VIP party for 150 guests.

The goal of the party was to represent the features of a product through stylish engagements and effortless storytelling, giving the audience content, that stimulates every sense, from smell, to touch, to emotion.

As guests ascended to a 22nd dimension - a private sky-bar party on a 22nd floor - they met characters, giving them pieces of the story about courage, style, finding your true self, tasting all flavors and living your life like a rock star. Interactive engagements and dance performances went along with exposition, photoshoot grounds, gourmet foods and drinks as well as music performances.

I coached actors and dancers in scripted audience engagements, curated script writing, conducted rehearsals and creatively directed tech and glam teams.