Secret Societies, YAGA’21

I was invited to create and direct a new feature for a music & arts festival YAGA - a layer of explorative experiences for everyone to enjoy.

I was responsible for creating a game system that engaged festival attendees to join the story from the moment they purchased a ticket, to arrival, to when they left festival's territory. I have built and directed a 3-day scenario, filled with quests and custom tailored experiences for over 3000 attendees.

I was also managing a team of 50 creatives, actors and coordinators, coaching them in audience engagement and storytelling.